Crowdfunding Strategies for Business Sustainability (StrateCrowd)


The StrateCrowd project looks toward the necessity of support disadvantaged (i.e. coming from a difficult family background) young people (aged 18-30), aspiring social entrepreneurs who want to acquire entrepreneurial and crowdfunding skills and knowledge in order to transform their ideas into reality helped by young educators.

The latter’s, lacking about crowdfunding knowledge but experienced in Non-Formal Education (NFE) will improve, during the project completion, their knowledge and skills in NFE linked with entrepreneurship, in order to develop concrete methodology trough which, enhance disadvantaged young people ideas in the social entrepreneurship field.

The pivot element of the project is the crowdfunding, a growing reality in Europe, which can represent the bridge between the ideas of the young people and the concrete realization of them by gaining funds for the implementation of the same idea. The use of the crowdfunding will introduce young people to the labour market which needs to be known as well.

For these reasons, STRATE-CROWD will develop Outputs that will support both young educators and aspiring young social entrepreneurs in properly get in contact with the knowledge and skills required for a comprehensive understanding of the market, its needs and the tools for entering in the market.


The output that will be created are four:

  1. Portfolio of best practices and methodologies linking NFE, crowdfunding and market opportunities, which will be a milestone for both the targets in order to acquire knowledge.
  2. Board game, exploiting the recent conclusion about gamification and learning approaches, that will be forged around the development of an idea that has the intention to be funded. The board game will simulate all the steps required for passing from a good but confusing idea to a project valid for obtaining funds through crowdfunding, guiding the young people and the educators among each step.
  3. Handbook of an innovative training model merging NFE and crowdfunding in order to encounter the market needs through proper means and tools contained in the training model itself. The training model is directed to the Young Educators who need innovative ways through which approach these topics and through how to be able to properly transfer this acquired knowledge to young people.
  4. A mobile application and two MOOCs. The Mobile Application (APP) will be a digital version of the board game and a network tool as well, allowing the target groups and everyone else who will use it, to be in touchwith peers helping each other. The first MOOC will target to Non-Formal educators, containing lessons and contents regarding crowdfunding tools, methods, and opportunities, entrepreneurship, labour market. It will be aimed to help them in acquiring and then transferring this information to young people who will attend to their future training. The second MOOC will be directed to young people with entrepreneurial ideas searching for new tools and knowledge in order to exploit their ideas. The contents will be related to social entrepreneurship, labour market needs, marketing, business plan, crowdfunding opportunities and tools.